Expertise: Evaluation Of Corporate And Societal Impact

FSG’s evaluation of corporate social objectives seeks to uncover opportunities for increasing the business and social value created. FSG helps corporations develop evaluation frameworks which provide timely information to executives to help prioritize investments, increase the effectiveness of initiatives, and clearly communicate achievements to all stakeholders.

FSG will work with you to categorize social investments for monitoring and evaluation purposes and for communicating the value of these investments to management. FSG experts will help collect the specific outcome and performance data and develop communications material for both internal and external use.

SAMPLE CASE
Build an Evaluation Framework for Corporate Investments and Activities for Safeco

Challenge

• Evaluate social and business impact of current corporate investments and activities and create a specific, individually-tailored framework to maximize corporate social benefit

Approach

• Analyzed Safeco’s current initiatives and identified social impact
• Current initiatives could be more closely linked to specific business lines
• Geographically, allocation of community relations budget needed to be aligned with core business (distribution of written premiums)
• Identified areas where Safeco could leverage additional corporate assets
• Building relationships to involve business lines in design and implementation of new philanthropic initiatives
• Engaging critical mass of employees and/or independent agencies as delivery channel for national initiatives

Results

• Evaluation helped community relations staff align new strategic initiatives with business plan
• Framework used to improve Safeco’s business context while creating social impact
• Funded fewer, large, national initiatives tied directly to business goals
• Took greater ownership of a social problem that would positively impact Safeco’s business
• Helped define and measure progress toward business and social goals
• Increased the impact of investments by involving national partners
• Increased social and business impact through more intentional leverage of Safeco’s unique knowledge, expertise and relationships