Who Exactly are the Customers of a Nonprofit Organization?

Mark Kramer

In this article from the Chronicle of Philanthropy, Mark Kramer argues that every nonprofit institution has three indispensable “customers:” the clients it serves, the donors who support it, and the volunteers or staff members who help get the work done. The failure to serve any one, while tolerable in the short run, will sooner or later undermine the organization's survival.

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