Lobbying for Good

Kyle Peterson, Marc Pfitzer

In their efforts to be socially responsible, most companies fail to wield their most powerful tool: lobbying. Yet corporations such as Mary Kay, Royal Dutch Shell, and General Motors are increasingly leveraging their deep pockets, government contacts, and persuasive powers for the cause of good. Not all kinds of socially responsible lobbying are created equal, however. This feature article in the Winter 2009 Stanford Social Innovation Review issue explores which forms of lobbying are best for companies and for society.

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